PosterMyWall: A Better Way to Approach Marketing
Have you ever seen an ad campaign that just made you groan? Mismatched graphics, awkward font choices, and just amateur— everything? Yes, me too. But, let’s be honest, that ad could have been mine a year ago. Professional marketing isn’t a cakewalk. More often than not, advertising is a huge challenge for small to medium-sized businesses.
There’s more than one reason for it. One is money. As a small business owner, I have minimal capital, and there are never more than ten spare cents in my operating budget. Adding a professional graphic designer to a small business team is very rarely financially feasible: the only time it will happen is if you’ve just won a big round of startup funding. Even then, you’ll need to make sure your advertising plan pays very high dividends before you make a hire.
But if adding a professional designer and marketer to the team is not happening, what is the alternative? Well, you could design every ad yourself. In my case, the problem with that would be lack of skill: I’m good at what I do, but it just happens to not be graphic design. Traditional design software has steep learning curves, and even if I spent days focused on nothing but that, I’d come up with nothing better than that ad we were just talking about. The one that made you groan.
Hunting for a Solution
So, that was what my problem was one year ago. Our problem, because I know I wasn’t alone. What would your ideal solution look like?
Here’s mine: a graphic design program that has absolutely no learning curve and makes complete sense to an absolute newbie who has never seen it before. An ideal program should take me minutes to produce professional-looking ads that will resound with my prospective clientele and community and won’t look like they were built with a cookie-cutter but will instead carry my branding and my unique signature.
Oh, one more thing. It has to be free, or at least almost free because of the budget we talked about. Once our advertising has successfully raked in more clients, we might be able to pay something for that advertising. Before? Not much chance.
Easy Small Business Marketing
Placing my logo and brand name for consistent branding in my marketing graphics is another minute or two. For the sake of maintaining a consistent brand image, I can switch the colors and typography used in the design to my brand’s colors and fonts. If I want, I can even switch up the visuals by uploading my own image or video or choosing one from the stock libraries right there in the editor. And then I’ve got it; the stunning social media files or posters or web graphics or whatever is the need of the hour to bring my small business into the spotlight. One of my favorite features is the way I can create one perfect design and then resize it for free to fit any of my social media channels or other platforms like my website or blog.
But wait, there’s more…
In the US, I can also order banners, posters, and flyers at fairly competitive prices. Not having to download, upload, and haggle with local print shops is a definite bonus: with this service, everything is streamlined.