Google ties ‘Smart’ features up in a bow for Gmail
Google has announced a new setting that allows users to control whether data within Gmail, Meet, and Chat can be used to serve up suggestions across its suite of products.
It’s calling the function “Smart” features.
“Think: tabbed inbox, Smart Compose, and Smart Reply in Gmail; reminders when your bills are due in the Google Assistant; and restaurant reservations in Google Maps,” it wrote in a blog post penned by product manager Maalika Manoharan.
See also: Most consumers will trade their data for personalization
Although the ability to turn some of these options on isn’t new, Google is now bundling it up into a more user-friendly feature, saying it gives clearer choice over the data processing that makes them possible.
“This new setting is designed to reduce the work of understanding and managing that process, in view of what we’ve learned from user experience research and regulators’ emphasis on comprehensible, actionable user choices over data,” the search giant said.
Google reiterated the user remains in control of their data. It said the smart features served up are the result of automated algorithms, not manual review.
“And, Google ads are not based on your personal data in Gmail, no matter which choice you make,” it added.
“If you decide not to use smart features and personalization, you will still be able to use Gmail and our other products. And if you decide later on that these features are helpful and you’d like to turn them on, you can do so in your Gmail settings.”
MORE FROM GOOGLE
Google’s Recommendations AI now in public beta
The fully-managed service enables retailers to use AI to give customers personalized product recommendations.
Google unveils revamped Google Analytics with new ML models, more granular data controls
With the redesign, Google said it’s aiming to provide a more modern approach to data analytics and measurement.
Google launches Chrome extension for ad transparency, Trust Token API
Google has taken new steps towards its grand master plan to revamp the online advertising ecosystem.