Anti-Bot Fraud Detection Firm HUMAN Snags $100M Investment
Enterprise anti-bot and fraud detection startup HUMAN Security has closed a new $100 million funding round and announced plans to expand into new product categories.
The latest financing was led by WestCap, with additional investment from Dave DeWalt’s NightDragon. It comes exactly one year after the company (previously known White Ops) was acquired by the Goldman Sachs merchant banking division.
HUMAN Security sells technology capable of differentiating between bots and human transactions on the internet, protecting enterprises from fraudulent e-commerce activity. The company says its platform verifies the authenticity of more than 15 trillion interactions per week for some of the largest companies and internet platforms.
HUMAN Security’s bot mitigation platform was used in tandem with the FBI, Google and Facebook to takedown 3ve, a massive botnet used to perpetuate click-fraud and other malicious attacks.
With data showing that more than 75 percent of all cyberattacks are linked to bots, HUMAN Security’s investors are betting there’s a lucrative market for enterprise products in the anti-fraud space.
The company’s product portfolio includes tools to protect digital media and advertising from fraud and abuse within desktop, mobile, and CTV environments and technology to protect sites and applications from digital fraud and abuse including account takeover attacks, new account fraud, fraudulent transactions and sensitive content scraping.
HUMAN Security competes with the likes of PerimeterX, Shape Security and Kasada in the anti-fraud bot protection business.